Tata Motors has launched the much-anticipated Tata Harrier Adventure X in India, priced at ₹18.99 lakh (ex-showroom). This new variant is positioned under the brand’s recently restructured lineup and is part of Tata’s strategy to simplify choices for consumers while enhancing the value proposition. Packed with robust features, updated design elements, and a more accessible price tag, the Harrier Adventure X is set to appeal to buyers who want rugged style with urban practicality.
New Persona-Based Variant Strategy
Tata Motors has overhauled the Harrier’s variant structure to make it easier for customers to choose. The new persona-based lineup now includes variants like Smart, Pure, Adventure, Fearless, and their respective ‘X’ versions, where ‘X’ represents added features.
Tata Harrier New Variants and Pricing
| Variant Name | Starting Price (₹ Lakh, Ex-Showroom) |
|---|---|
| Smart | 14.99 |
| Pure X | 17.99 |
| Adventure X | 18.99 |
| Adventure X+ | 19.34 |
| Fearless X | 22.34 |
| Fearless X+ | 24.44 |
Note: Prices are introductory and may be revised post-launch phase.
Exterior Design: Adventure-Inspired Look
The Tata Harrier Adventure X builds on the bold presence of the standard Harrier but adds subtle upgrades that set it apart visually.
Key Design Highlights:
- Exclusive Seaweed Green paint finish
- 17-inch dual-tone alloy wheels
- Signature Harrier grille with darkened elements
- Bold front and rear skid plates
- Roof rails and contrast-colored ORVMs for a rugged stance
These exterior changes give the Harrier Adventure X a tough, trail-ready appeal while maintaining its premium SUV silhouette.
Interiors and Cabin Experience
Inside the Tata Harrier Adventure X, Tata offers a unique interior layout with premium materials and updated tech features.
Cabin Highlights:
- Onyx Trail theme: Dual-tone black and tan leatherette upholstery
- Ergo Lux driver seat: With memory and welcome functions
- Premium soft-touch dashboard materials
- Leather-wrapped steering wheel and gear lever
- Large, clear digital instrument cluster
- Ambient lighting in select areas
The cabin balances practicality and aesthetics, making long drives more comfortable and refined.
Infotainment and Connectivity
One of the standout features of the Adventure X is its upgraded infotainment system.
Infotainment Features:
- 10.25-inch touchscreen infotainment system
- 10.25-inch full digital instrument cluster
- 6-speaker premium sound system
- Wireless Android Auto and Apple CarPlay
- Steering-mounted controls
- USB-C fast charging ports (front and rear)
- Wireless phone charger
- Voice-activated panoramic sunroof controls
This tech-rich setup offers a seamless and connected driving experience for tech-savvy buyers.
Engine and Transmission Options
Under the hood, the Tata Harrier Adventure X retains the proven diesel powertrain.
| Engine Specification | Details |
|---|---|
| Engine Type | 2.0L Kryotec Turbocharged Diesel |
| Displacement | 1956 cc |
| Power Output | 170 PS |
| Torque | 350 Nm |
| Transmission Options | 6-speed Manual / 6-speed Automatic |
| Drivetrain | Front-Wheel Drive (FWD) |
The engine delivers a strong mid-range punch, ideal for both highway cruising and urban commutes.
Driving Modes and Ride Comfort
Tata equips the Tata Harrier Adventure X with multiple drive modes for tailored performance across different terrains.
Multi-Drive Modes:
- Eco Mode – Optimized for maximum fuel efficiency
- City Mode – Balanced setup for daily use
- Sport Mode – Enhanced throttle response for spirited driving
- Rough and Wet Modes – Available with traction control for off-road or slippery conditions
The suspension setup also offers excellent ride comfort, especially over broken roads, making the Adventure X ideal for Indian conditions.
Safety Features
The Tata Harrier Adventure X is loaded with safety equipment, keeping in line with Tata’s high standards in this segment.
Standard Safety Features:
- Six airbags
- Electronic Stability Program (ESP)
- Hill Hold Control
- Traction Control System
- Rear Parking Camera with Dynamic Guidelines
- All 4 Disc Brakes
- Driver Drowsiness Alert
- Corner Stability Control
- ISOFIX Child Seat Mounts
In the Adventure X+ automatic variant, buyers also get access to Level-2 Advanced Driver Assistance Systems (ADAS) for enhanced active safety.
ADAS and Advanced Tech (Adventure X+)
If you choose the Adventure X+ (available only with the automatic transmission), you get a suite of ADAS features such as:
- Adaptive Cruise Control
- Forward Collision Warning
- Autonomous Emergency Braking
- Lane Departure Warning
- Lane Keep Assist
- High Beam Assist
These features enhance both convenience and safety, especially on highways and long-distance travel.
Specification Summary Table
| Category | Details |
|---|---|
| Engine | 2.0L Kryotec Diesel Engine |
| Power / Torque | 170 PS / 350 Nm |
| Transmission | 6MT / 6AT |
| Infotainment | 10.25” Touchscreen, 6 Speakers |
| Driver Display | 10.25” Fully Digital Cluster |
| Interior Theme | Black & Tan (Onyx Trail) |
| Sunroof | Panoramic with voice commands |
| Wheel Size | 17-inch Dual-tone Alloy |
| Safety | 6 Airbags, ESP, All Disc Brakes |
| ADAS (X+ Only) | Level-2: ACC, AEB, LKA, FCW |
| Fuel Type | Diesel |
| Drive Modes | Eco, City, Sport, Rough, Wet |
| Rear Seat Comfort | Reclining rear seat with armrest |
| Price (Ex-Showroom) | ₹18.99 lakh (Adventure X) / ₹19.34 lakh (X+) |
Pros and Cons
Pros:
- Feature-rich and tech-laden for the price
- ADAS available at a relatively affordable point
- Premium interiors with rugged design elements
- Comfortable ride quality across road conditions
- Tata’s focus on build quality and safety
Cons:
- No petrol or hybrid option
- Front parking sensors missing in some trims
- Some users may prefer a larger infotainment display
- No 4×4 or AWD option despite the “Adventure” branding
Who Should Consider the Tata Harrier Adventure X?
The Tata Harrier Adventure X is an ideal choice for:
- SUV buyers wanting a premium feel without crossing ₹20 lakh
- Long-distance travelers who value comfort, performance, and safety
- Adventure seekers needing rugged styling and rough-road features
- Tech enthusiasts looking for modern conveniences like wireless charging, voice control, and a panoramic sunroof
- Safety-conscious families seeking 6 airbags and advanced driver aids
Final Verdict
The Tata Harrier Adventure X is a smart and strategic addition to the Harrier lineup. It brings a fresh visual appeal, a significant features list, and technology that pushes it ahead of many rivals in the segment. With its new pricing and persona-based variant strategy, Tata Motors has made the Harrier even more accessible and appealing to the modern Indian buyer.
If you’re in the market for a feature-packed, rugged, and stylish SUV under ₹20 lakh, the Tata Harrier Adventure X should be at the top of your shortlist.