Apple’s September event is one of the most eagerly awaited tech gatherings of the year. Scheduled for early September 2025, this event is expected to introduce a slew of new products and software updates that will shape the tech landscape for months to come. From the highly anticipated iPhone 17 series to the next generation of Apple Watches and the latest iOS update, here are the five biggest announcements to look forward to.
iPhone 17 Series: Innovation Across the Board
The iPhone 17 series is expected to continue Apple’s tradition of delivering powerful and innovative smartphones. This year’s lineup will likely consist of four models:
- iPhone 17: The base model is rumored to feature a 120Hz ProMotion display, offering smoother scrolling and improved visuals. It may come with an updated front camera, promising better selfies and video calls.
- iPhone 17 Air: A new addition to the lineup, the iPhone 17 Air is expected to be an ultra-slim device, measuring approximately 5.5 to 6 millimeters thick. With a 6.6-inch display, this model is designed for users who want a lightweight and sleek phone without compromising screen size.
- iPhone 17 Pro and Pro Max: These premium models will reportedly come equipped with the latest A19 or A19 Pro chipsets. They are expected to feature significant camera upgrades, including improved telephoto lenses and new sensor technology. The design may include premium materials such as titanium or a hybrid half-glass, half-metal build for enhanced durability and aesthetics.
Additional rumored features across the iPhone 17 lineup include Qi2 wireless charging support, a horizontal rear camera setup, and software enhancements aimed at improving user experience and battery life.
Apple Watch Series 11, Ultra 3, and SE 3: Next-Level Wearables
Apple’s smartwatch range is set for a major upgrade with the introduction of the Series 11, Ultra 3, and SE 3 models.
Apple Watch Series 11
The Watch Series 11 is expected to feature the new S11 chip built on advanced architecture, bringing improved performance and energy efficiency. Health tracking will receive a boost with rumored sensors capable of detecting hypertension and offering AI-powered coaching to help users maintain better health. The inclusion of 5G RedCap technology will enhance connectivity, enabling faster and more reliable data transfer.
Apple Watch Ultra 3
The Ultra 3 model will retain its rugged design but will introduce a larger, brighter 1.98-inch OLED LTPO display with minimal bezels. Connectivity options are expected to expand with satellite communication and 5G support. Health monitoring features may be enhanced with capabilities like blood pressure measurement, making it a versatile device for outdoor enthusiasts and health-conscious users alike.
Apple Watch SE 3
Aimed at budget-conscious buyers, the SE 3 will offer a refreshed design with a plastic body, updated internals, and likely improved battery life. It serves as an entry point to Apple’s ecosystem with essential smartwatch features at an accessible price.
iOS 26 and Other Software Updates: Smarter and Sleeker
iOS 26 is set to debut alongside the new devices, bringing a major visual and functional overhaul. Apple’s new “Liquid Glass” design language will unify the look and feel across iPhone, iPad, Mac, and Watch, providing a fresh, modern interface.
One of the highlights of iOS 26 is the integration of “Apple Intelligence,” an advanced AI system designed to assist users in everyday tasks, boost productivity, and enhance privacy. Redesigned core apps and system-wide multitasking improvements are expected to streamline user interaction.
Other software updates expected to accompany iOS 26 include:
- iPadOS 26: Expanded support for new apps such as Games, Journal, and Phone, along with enhanced multitasking and Apple Intelligence integration.
- macOS Tahoe: A refreshed user interface and deeper AI features aimed at professional and casual users.
- watchOS 26: New features like Workout Buddy and a Notes app, all wrapped in the Liquid Glass aesthetic, making Apple Watches more functional and visually appealing.
Apple Watch Features at a Glance
| Model | Key Features |
|---|---|
| iPhone 17 Series | A19/A19 Pro chip, ProMotion displays, Qi2 wireless charging, ultra-thin Air model, titanium build |
| Watch Series 11 | S11 chip, 5G RedCap connectivity, hypertension detection, AI health coaching |
| Watch Ultra 3 | Larger 1.98-inch OLED display, satellite + 5G connectivity, blood pressure monitoring |
| Watch SE 3 | New plastic design, faster internals, budget-friendly |
| iOS 26 & Others | Liquid Glass UI design, Apple Intelligence AI, redesigned apps, cross-device ecosystem improvements |
Additional Products: The “One More Thing”
Apple is known for saving surprises for the end of its keynote. This year, we might see new iterations of popular accessories and devices, including:
- AirPods Pro 3: Expected to feature improved noise cancellation, health sensors like body temperature and heart rate monitoring, a new H3 chip for faster processing, and a potentially redesigned charging case with touch controls.
- Apple TV 4K Refresh: Rumored to receive an upgrade with a new processor (possibly A17 Pro or A18) and enhanced Wi-Fi capabilities to improve streaming performance.
- Home Hub or HomePod Mini Update: There may be announcements related to smart home devices, potentially integrating a smart display and speaker into a single unit for better home automation.
Why This Event Matters
This September event marks a major step forward for Apple’s hardware and software ecosystems. The iPhone 17 lineup is shaping up to offer more diversity and choice than ever before, from the ultra-thin Air model to the premium Pro series. The new Apple Watches promise better health monitoring, connectivity, and performance across all tiers, appealing to both fitness enthusiasts and casual users.
Software-wise, iOS 26 and related updates will unify Apple’s ecosystem with a consistent design and smarter AI-driven features, increasing usability and productivity across devices. Finally, the possible introduction of new AirPods, Apple TV, and smart home devices will further enhance Apple’s position in the consumer electronics space.
Conclusion
Apple’s September 2025 event is expected to bring a wealth of new devices and software updates that will influence the tech market significantly. From the innovative iPhone 17 series and advanced Apple Watches to the smarter iOS 26, Apple is poised to deliver exciting products that blend performance, design, and ecosystem integration.
As the date approaches, anticipation continues to build for what promises to be a landmark event for Apple fans and technology enthusiasts worldwide.