The Tata Curvv marks a bold leap in automotive design—introducing India’s first SUV coupé to its burgeoning mid-size segment. Breaking away from traditional boxy SUV profiles, the Curvv delivers sporty elegance fused with rugged capability. Launched by Tata Motors in late 2024, it quickly captured attention with its distinctive design, advanced technology, and versatile powertrain line-up.
Built on innovative platforms—ATLAS for ICE (Internal Combustion Engine) variants and a Generation 2 EV architecture—the Curvv is available in petrol, diesel, and electric forms. Whether your priorities are performance, practicality, or eco-friendliness, the Curvv aims to deliver it all.
Tata Curvv Trim Strategy & Pricing
The Curvv comes in four major trims, each tailored to match different user preferences and lifestyles. Here’s how they stack up:
| Trim | Description |
|---|---|
| Smart | Entry-level, value-focused, basic yet well-equipped |
| Pure / Pure+ | Balanced amenities, added comfort, mid-tier options |
| Creative / Creative S | Mid-to-high tier with premium features and powertrains |
| Accomplished / Accomplished+ | Flagship trims offering the most advanced tech and comfort |
Pricing begins at a competitive base, with ICE versions starting around ₹10 lakh. Top-tier variants go up into the mid-₹15 lakh range. Diesel automatics and hybrid power options are positioned in the ₹11–15 lakh bracket.
Design & Exterior: ‘Shaped to Stun’
The Curvv stands apart with its athletic SUV coupé styling, delivering a fresh statement in the mid-size SUV class.
Design Highlights
- Sloping roofline that blends elegance with dynamic SUV attributes
- Flush door handles and sharp LED DRLs with welcome animation enhances premium feel
- Wide LED tail-lamp bar and connected lighting for a futuristic look
- 18-inch alloy wheels, strong body cladding, and raised ground clearance underscore rugged appeal
- Flush roof transitions into tail spoiler, emphasizing aerodynamic efficiency and coupe lineage
Cabin & Tech: Spacious Meets Cutting-Edge
While its exterior exudes dynamism, the Curvv’s cabin offers a blend of tech sophistication and thoughtful ergonomics.
Interior Features
- Large panoramic glass roof floods the cabin with natural light
- Dual digital screens: infotainment and fully digital instrument cluster
- Touch-based or haptic center controls with two-spoke steering design
- Leatherette upholstery, ventilated front seats, six-way powered driver seat
- Intelligent comfort gear—ambient lighting, wireless charging, cooled glovebox, etc.
- iRA connected tech with advanced voice control and smart navigation (top trims)
- 360-degree surround-view camera, powered tailgate with gesture control, and more
Powertrain Choices: ICE and EV Configurations
Tata offers the Curvv with multiple powertrain options to suit different user needs:
ICE (Internal Combustion Engine)
- 1.2L Turbo Revotron Petrol (~120 PS)
- 1.2L Hyperion GDi Petrol (~125 PS)
- 1.5L KryoJet Diesel (~118 PS; first in-segment DCT for diesel)
- All ICE variants pair with a 6-speed manual or a 7-speed dual-clutch automatic (DCT)
EV (Electric)
- Available battery packs: 45 kWh (502 km range) and 55 kWh (585 km range) as per MIDC cycle
- Power: ~150 PS (45kWh) and ~167 PS (55kWh)
- Fast charging: 70kW DC (10–80% in ~40 mins); AC charging: 7.2kW (full charge ~8 hrs)
Specifications Table
| Specification | Details |
|---|---|
| Body Style | SUV Coupé |
| Platforms | ICE: ATLAS; EV: Generation 2 EV |
| Powertrains | 1.2L Revotron Petrol, 1.2L Hyperion GDi, 1.5L KryoJet Diesel, EV options |
| Transmissions | 6-speed manual; 7-speed DCT; EV single-speed |
| Features | Panoramic sunroof, powered tailgate, ADAS Level 2, 360° camera, iRA, etc. |
| Safety | 6 airbags, ESP, Level 2 ADAS, surround-view, crash structure rated |
| Styling | Flush handles, LED w/ animation, 18” alloy wheels, dual-tone roof options |
| Interior Highlights | Dual screens, wireless charger, ventilated seats, ambient lighting |
| Range (EV) | 502 km (45kWh) / 585 km (55kWh) |
| Charging (EV) | 70kW DC / 7.2kW AC charging |
| Price Range (ICE) | ₹10 lakh – ₹15 lakh+ |
| Price Range (EV) | Mid ₹15 lakh range (approximate) |
Safety & Platform Integrity
Tata’s safety leadership continues with the Curvv earning a 5-star Bharat NCAP rating for both ICE and EV versions, demonstrating strong adult and child occupant protection.
Key Safety Features
- Level 2 ADAS: adaptive cruise control, lane-keep assist, traffic sign recognition
- Electronic Stability Program with traction and hill-hold functions
- Full structural ride integrity via new ATLAS platform
- Surround-view camera, six airbags, ESP, and brake assist included in most trims
Road Presence & Everyday Usability
The Curvv is built to deliver both a commanding aesthetic and real-world comfort.
Driving Experience
- Coupe stance with raised ride height and spacious cabin
- Comfortable for city use and highway cruising
- Thoughtful storage: best-in-class boot (~500 liters), interior cubbies, cooled glovebox
- Family-friendly—rear seat recline, rear vents, ambient features enhance long-distance comfort
Customer Perspective
Early user reviews reflect a mix of enthusiasm and critique:
- One owner noted the expense of LED replacements when failing, hinting at potential durability concerns.
- Another highlighted the sloping roof affecting headroom, especially for taller passengers.
- AC issues reported—some heating irregularities when temperature set above certain thresholds.
- Many users, however, praised engine performance, cabin spaciousness, and the waves the design creates at the pump. “The performance is a delight … the car is very spacious and comfortable … head-turner design.”
Verdict: Boldly Different, Confidently Curvv
The Tata Curvv redefines the mid-SUV segment with flair, ambition, and versatility.
- Choose EV for eco-conscious range and modern tech
- Opt for ICE DCT trims for smooth gear shifts and practicality
- Backed by Tata’s strong safety reputation and reliability promise
- Ideal for families and style-seekers alike, blending performance with aesthetic appeal
Whether opting for petrol, diesel, or electric, the Curvv brings something unique to virtually any modern driver.
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