Introduction – A New Chapter in SUV Culture (Word Count: ~250)
The Indian automobile market has always had a soft spot for rugged SUVs. While hatchbacks and sedans have been popular among families, SUVs represent freedom, strength, and the thrill of adventure. Over the last decade, compact SUVs and lifestyle-oriented vehicles have gained significant attention, but very few manage to strike the perfect balance between style, affordability, and performance. The Thar Rox New Model enters the market as a true game changer.
Positioned as a premium-yet-affordable SUV, the Thar Rox promises a rugged build, bold design, advanced features, and excellent financing options. What makes it especially attractive is its flexible EMI plan, where customers can drive it home with just ₹3.25 lakh downpayment and manageable monthly EMIs starting from ₹16,000. This approach not only makes it appealing to young professionals but also positions it as a great upgrade for families looking for something more stylish and powerful than an entry-level hatchback.
In this article, we will take a deep dive into the design, engine, features, performance, finance options, and competitive landscape of the Thar Rox New Model. By the end, you’ll understand why this SUV could be the perfect choice for both city drives and off-road adventures.
Bold Design and Rugged Presence (Word Count: ~300)
The Thar Rox New Model embraces the DNA of its iconic predecessors but with modern updates that cater to today’s SUV buyers. The exterior reflects a perfect combination of muscular design and aerodynamic sophistication.
- Front Fascia: The SUV gets a bold grille with chrome accents, flanked by LED projector headlamps and DRLs that enhance road presence during both day and night drives.
- Body Lines: Sharp character lines run across the bonnet and sides, emphasizing strength and stance.
- Wheels: The Thar Rox is equipped with large alloy wheels, giving it a sporty yet rugged appearance. These wheels, paired with high ground clearance, make it ready for both highways and uneven terrains.
- Roof Options: Buyers can choose between a hard-top, convertible, or soft-top variant depending on personal preference.
Interior Styling
The cabin of the Thar Rox is designed to offer modern comfort blended with durability. Soft-touch materials, ergonomic seats, and a dual-tone dashboard create a premium appeal. The SUV also boasts an infotainment system with smartphone connectivity, Bluetooth, and voice commands. Ample legroom and headroom make long journeys comfortable, while the foldable rear seats provide extra cargo space when needed.
Engine, Performance, and Mileage (Word Count: ~300)
The Thar Rox isn’t just about looks; it is built to deliver an impressive driving experience. The SUV comes with petrol and diesel engine options, ensuring buyers can choose according to preference.
- Petrol Engine: A 1.5L turbo-petrol engine producing around 150 bhp, paired with a 6-speed manual or automatic gearbox.
- Diesel Engine: A 1.5L diesel motor delivering 140 bhp with high torque, designed for long-distance efficiency and off-road adventures.
- Transmission Options: Buyers get both manual and automatic variants, catering to enthusiasts as well as urban drivers.
Mileage
One of the highlights of the Thar Rox is its fuel efficiency. Despite being an SUV, the vehicle delivers up to 18–20 km/l on highways and 14–15 km/l in cities, making it a practical choice for everyday use.
Smart Features and Comfort (Word Count: ~300)
The Thar Rox New Model comes loaded with features that bring together convenience, safety, and entertainment.
Key Features List:
- 10.25-inch touchscreen infotainment system with Android Auto and Apple CarPlay
- Digital driver’s display with vehicle stats and navigation
- Wireless charging pad for smartphones
- Climate control system with rear AC vents
- Cruise control for effortless highway drives
- Push-button start/stop with keyless entry
- Premium speakers for immersive audio
The SUV has been designed keeping both driver and passenger comfort in mind. Cushioned seats with lumbar support, adjustable headrests, and ample boot space make it an excellent choice for long family trips.
Safety Features (Word Count: ~200)
Safety is a top priority in the Thar Rox. The SUV is equipped with advanced safety technologies that ensure peace of mind for drivers and passengers alike.
- Dual airbags and side curtain airbags
- ABS with EBD for superior braking control
- Hill Hold & Hill Descent Assist for off-road safety
- Electronic Stability Program (ESP) for better traction
- Rear-view camera with parking sensors
- ISOFIX child seat mounts
These features make it one of the safest SUVs in its price segment.
Pricing, EMI, and Finance Options (Word Count: ~350)
One of the most attractive aspects of the Thar Rox New Model is its affordable pricing and flexible EMI options.
Base Pricing
The Thar Rox starts at an ex-showroom price of ₹12.5 lakh, with top variants going up to ₹16 lakh depending on customization.
Downpayment and EMI Options
| Variant | Ex-Showroom Price | Downpayment | Monthly EMI (5 Years) |
|---|---|---|---|
| Base Petrol MT | ₹12.5 Lakh | ₹3.25 Lakh | ₹16,000 |
| Petrol AT | ₹13.8 Lakh | ₹3.5 Lakh | ₹17,500 |
| Diesel MT | ₹14.5 Lakh | ₹3.75 Lakh | ₹18,500 |
| Diesel AT (Top) | ₹16 Lakh | ₹4 Lakh | ₹20,000 |
This ₹3.25 lakh downpayment with ₹16,000 EMI scheme makes it an accessible dream car for young professionals and adventure seekers
Competitor Comparison (Word Count: ~350)
| Feature | Thar Rox New Model | Mahindra Thar 2025 | Maruti Jimny | Hyundai Creta Base |
|---|---|---|---|---|
| Engine Power | 140–150 bhp | 130–150 bhp | 105 bhp | 115–140 bhp |
| Mileage | 18–20 km/l | 15–18 km/l | 16–17 km/l | 16–20 km/l |
| Starting Price | ₹12.5 Lakh | ₹14.5 Lakh | ₹12 Lakh | ₹11 Lakh |
| EMI (approx) | ₹16,000 | ₹19,000 | ₹15,500 | ₹14,500 |
| Off-road Features | Yes | Yes | Limited | No |
| Interior Tech | Advanced | Advanced | Moderate | Advanced |
The Thar Rox stands out as a balanced SUV, offering more affordability and EMI flexibility compared to the Mahindra Thar, while being more powerful than the Maruti Jimny.
Pros and Cons (Word Count: ~200)
Pros:
- Affordable with attractive EMI plan
- Rugged and stylish design
- Powerful petrol and diesel engine options
- Advanced safety features
- Loaded with comfort and smart technologies
Cons:
- Mileage could be slightly better in city traffic
- Premium variants touch the higher side of pricing
- Limited boot space with all seats in use
Final Verdict (Word Count: ~250)
The Thar Rox New Model is more than just an SUV; it’s a lifestyle statement. Designed for young buyers and families who seek rugged design, off-road capabilities, and modern features, this SUV delivers exceptional value at its price point. The ₹3.25 lakh downpayment and ₹16,000 EMI scheme makes ownership more accessible than ever before.
With its bold design, smart interiors, advanced safety features, and competitive mileage, the Thar Rox is set to become a strong contender in India’s mid-range SUV segment. For those who have always dreamt of driving home an SUV without breaking the bank, the Thar Rox New Model is undoubtedly worth considering.