Triumph Speed 400, Speed T4 Prices Slashed – Now Even Affordable Than Last Year’s Launch Price

In a surprising and welcome move, Triumph Motorcycles has announced a price cut for two of its most popular motorcycles in India — the Triumph Speed 400 and Triumph Speed T4. At a time when most automotive prices are increasing due to rising input costs and higher taxes, Triumph has gone against the trend and slashed the ex-showroom prices of these models.

With the new prices, both motorcycles are now even more affordable than last year, and nearly match the introductory launch prices offered in 2023. This makes it an excellent time for motorcycle enthusiasts to consider owning one of these British-engineered machines.

New vs Old Prices – What’s the Difference?

Here’s a quick look at how much the prices have changed:

These price reductions are significant, especially considering that they come despite a recent GST hike on motorcycles above 350cc. Triumph has chosen to absorb the added tax burden, making its products more attractive for buyers during the festive season and beyond.

Why the Price Cut Is a Big Deal

1. Affordability in Premium Segment

With these updated prices, Triumph is making premium motorcycles more accessible to Indian buyers. A reduction of ₹15,000–₹17,000 in the 2–2.5 lakh price range brings down EMI burdens and makes these bikes more competitive with rivals in the 300cc–400cc segment.

2. Strategic Festive Timing

The price drop has been timed to align with India’s festive season, a period when consumers are more inclined to make big purchases. The more affordable price tags are likely to help Triumph gain a stronger foothold in the market during the festive rush.

3. Closer to Launch Prices

When the Triumph Speed 400 launched in India in 2023, it came with an introductory price of ₹2.23 lakh (ex-showroom). The latest price of ₹2.33 lakh brings it quite close to that figure again, making it almost as attractive as it was on day one — a rare occurrence in the motorcycle industry.

Specifications Overview

Let’s compare the Triumph Speed 400 and Triumph Speed T4 in terms of specifications and performance.

Key Highlights

Engine and Performance

Both bikes share the same 398.15cc single-cylinder, liquid-cooled engine, co-developed by Triumph and Bajaj. However, they are tuned differently.

• The Speed 400 delivers a sportier performance with higher power output and aggressive acceleration. It’s more suited for riders who enjoy highway rides and spirited riding.
• The Speed T4, on the other hand, has a more relaxed engine tune, offering smoother power delivery ideal for city commuting and light touring.

Suspension and Ride Quality

The Speed 400 comes with premium 43mm upside-down front forks, which offer superior stability and handling, especially during cornering and high-speed riding. The Speed T4 uses conventional telescopic forks, which are still effective but slightly less performance-oriented.

Braking and Safety

Both motorcycles feature disc brakes on both ends along with dual-channel ABS, ensuring confident braking performance even under emergency conditions.

Features and Technology

• The Speed 400 offers a more modern dashboard with semi-digital instrumentation, bar-end mirrors, and premium touches like better switchgear and build finish.
• The Speed T4 keeps things simpler but still offers essential features like an analog-digital cluster, LED lights, and mobile charging support.

Who Should Buy What?

Here’s a simple breakdown for potential buyers:

Customer Benefits

Here’s how the price cut directly benefits the customer:

• Lower EMI: With a reduced ex-showroom price, down payments and EMIs become more affordable.
• Reduced On-Road Price: Although road tax and insurance are calculated separately, a lower base price helps in reducing the total on-road cost.
• High Value for Money: Considering the performance, build quality, and brand reputation, these bikes offer excellent value at current prices.
• Ideal for First-Time Premium Bike Buyers: With the price now under ₹2.5 lakh, these Triumph bikes are an excellent gateway into the premium segment.

Pros and Cons

Pros

• Significant price reduction in a time of inflation.
• Best-in-class performance in the 400cc segment.
• Premium brand and solid build quality.
• Competitive pricing compared to rivals.
• Excellent handling and ride comfort.
• Neo-retro styling appeals to wide age groups.

Cons

• Limited color options in some variants.
• Service network still growing in tier-2 cities.
• Speed T4 lacks some of the premium features of Speed 400.
• Slight weight on the heavier side for some users.

Market Impact

This price cut is expected to increase competition in the 300–400cc motorcycle segment, which currently includes bikes like the KTM Duke 390, Royal Enfield Hunter 350, Honda CB350, Bajaj Dominar 400, and others. By making Triumph bikes more accessible, the brand is not just competing on performance, but now also on pricing strategy.

Final Verdict

With the revised pricing, Triumph Speed 400 and Speed T4 now stand as two of the most value-for-money offerings in the Indian motorcycle market. Whether you’re a new rider looking for an entry-level premium machine, or an experienced enthusiast seeking an affordable yet powerful bike — this is an ideal time to make your move.

These motorcycles now combine British engineering, Indian manufacturing, performance, and affordability in a way that’s hard to match.

Conclusion:
If you’ve been waiting for the right time to buy a Triumph, this is it. The price cut makes these machines not just desirable, but also more practical than ever before.